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Monday, 01 April 2013 12:55

KDHX DJ to become 'Human Billboard' for KDHX

88.1 KDHX DJ Chris Bay takes one for the team to raise awareness 88.1 KDHX DJ Chris Bay takes one for the team to raise awareness Corey Woodruff
Written by Chris Ward, Marketing/Communications
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St. Louis commuters and onlookers may have noticed a brand new billboard proudly displayed on top of KDHX’s new building, under construction in Grand Center.

The billboard is part of a campaign to build awareness that 88.1 KDHX is still raising funds to move into their new home. The billboard also directs friends and potential donors to, so that we may reach our goal and move into the Larry J. Weir Center for Independent Media -- which will meet critical space and capacity needs for the organization, including more space for live performances, a broader reach thanks to upgraded equipment, café and bar area, and a 125-seat multi-purpose performance space.

To raise awareness even further, KDHX proudly announced today that “Gold Soundz” host DJ Chris Bay has been safely taped to the iron structure as well, serving the organization as a human billboard.

Bay has agreed to remain atop the structure as a looming presence over Grand Center, reminding St. Louis of all the great music we’ll be able to bring the community once we raise the necessary funds at 

“I was going to work like usual and I happened to glance up and see this cool new billboard,” says Travis Howser, Director of Events and Theaters in Grand Center. “And then I squinted and saw what looked like a tiny little man, kicking about and yelling at the street. Something about a website? But I couldn’t make him out and it was getting cold, so I went in.”

Bay, a long-time volunteer and staff member at 88.1 KDHX, was thrilled to participate in the initiative after some prodding.

“KDHX told me we only had a few hundred bucks left to raise, but apparently it’s a little more than that,” said Bay, laughing nervously. “Pigeons took my beanie. Guys, I don’t know if this is working.”

KDHX is committed to keeping Chris Bay up in the air until we reach our goal! If you’d like to Bring Down Bay, visit today, read about our progress in this recent STL Mag article, and make a gift today



Shown: Hour 19 of DJ Chris Bay doing his part to show support for

Good luck, Chris!

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