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Monday, 17 September 2012 11:29

The Heavy 9/17/12

The Heavy 9/17/12 facebook.com/theheavy73
Written by Erin Frank
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About this Media...

  • Date Recorded: September 17, 2012
  • Artist / Band: The Heavy
  • Hosting Show: Get Up Get Down
  • Sound: Dan Kinney

The Heavy are allegedly from Noid, England, a mythical town that, disappointingly, has nothing to do with Domino's. Instead, "Noid" is a combination of "noise" and "void," but neither of these is an accurate description of the band.

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Like the Stones, Eric Clapton and other countrymen, the Heavy practices the time-honored British tradition of fetishizing black American funk and Memphis soul, their modern interpretation backed by crunchy guitar and wailing horns, and glossed over with slick Europop production quality. I don't know him, but frontman Swaby likely has one bitchin' collection of Wilson Pickett and James Brown records stashed away in that giant tour bus of theirs.

Their most popular single, "How Do You Like Me Now," is known for scoring the adventures of a sock monkey and Yo Gabba Gabba's Muno in a Kia commercial, but the Heavy is more than just a jingle-ready assemblage of studio musicians. Their most recent release, "The Glorious Dead," is the Heavy's third LP, and a rollicking throwback to the style the band seeks to emulate with scraps of punk, garage and crooning thrown into the mix.

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