It's also where they come to find out what's happening in the St. Louis region--through stimulating public affairs shows, local artist spotlights, hundreds of live performances and interviews, and our popular arts, concerts and events calendars! No question about it! KDHX attracts active, educated community-minded audiences-- the kind of people who will appreciate learning what your business or organization has to offer!

You can get more information about underwriting by  This e-mail address is being protected from spambots. You need JavaScript enabled to view it .  You can also get additional information by clicking on our Frequently Asked Questions:

What makes the KDHX audience unique?

KDHX is a public, non-profit community radio station that is celebrating 21 years of broadcasting. It is thriving because it connects with people who crave the kind of diversity in music, culture, entertainment and perspective only KDHX provides!

That commitment is so strong, our listeners are willing to pay for it- through memberships, donations, and countless volunteer hours.

The St. Louis business community and area organizations also recognize the unique value of KDHX and invest in it by helping to underwrite programming. They know their investment in quality, independent public radio enriches the entire community.

How can underwriting work for me?

Underwriting combines the benefits of advertising with public relations as it builds awareness, credibility, and goodwill with listeners who are active, affluent, educated and community-minded. It's effective for long-term positioning or top-of-mind awareness!

Our listeners learn about your organization or business through underwriting announcements. Unlike typical radio commercials, your announcements always stand out on KDHX! That's because they're broadcast in an environment free from commercial clutter!

In keeping with our listeners' expectations, announcements are limited to only one per half-hour! Your stand-alone message will have impact and create a positive, lasting impression on thousands of listeners!

What are the demographics of the KDHX Audience?

More than 72,000* people who listen to KDHX each week are a diverse audience with a wide variety of interests and backgrounds. And they come from all over our region. However, we can identify audience trends that give a better picture of just who our listeners are.

Market to demographically desirable audiences!

56% of KDHX's audience are age 25 - 54

Connect with the informed and influential!

81% of our listeners have attended some college, and nearly 50% are college graduates.

Reach people with purchasing power!

52% of our audience EARNS MORE THAN $50k per year and nearly 33% EARNS MORE THAN $75k per year.

Demographics Tell Only Half of the Story!

It's the VALUES held by our many loyal listeners that are just as important in determining what influences and motivates them. Clearly, through their financial and volunteer support over the years, our listeners have consistently demonstrated the high value they place on KDHX. And businesses and organizations that share in that support generate BRAND LOYALTY and create a POSITIVE BOND WITH OUR LISTENERS.

Studies show UNDERWRITERS ARE LIKELY TO EXPERIENCE A HALO EFFECT through their partnerships with public radio:

• 80% of public radio listeners prefer to buy from public radio sponsors
• 88% of listeners agree that their opinion of a company is more positive when they find out it sponsors public radio.

NPR-Jacobs Media (2003)

And a national survey of business executives shows they recognize that CORPORATE CITIZENSHIP IS CENTRAL TO GOOD BUSINESS PRACTICE:

• 82% of executives surveyed say that good corporate citizenship helps the bottom line
• 59% say these practices improve the image and reputation of the company

The State of Corporate Citizenship in the U.S.: A View from the Inside 2003-2004

8 in 10 Americans say that Corporate Support of causes wins their trust in that company, a 21% increase since 1997.

2004 Cone/Roper Corporate Citizenship Study

• To enhance public image (36%)
• To reach the desirable public radio audience (28%)
• To generate sales for their products and services (21%)

Jacobs Media Research 2003

What do current KDHX underwriters have to say?

KDHX has been fantastic.  They have helped us reach active, community-minded people and develop new event marketing opportunities, while still keeping our costs low compared to traditional radio.  Additionally, as a small local company, we prefer to keep our advertising dollars here and use them to support the mission of independent community radio.

Mitch Turner, The Saint Louis Brewery, Brand Manager - Schlafly Beer

Its not a radio  that's part of a chain; it's actually a community of people who share certain values...and so when I see a bumper sticker on a car that says KDHX... I think oh, that's somebody pretty cool.

It has been a pleasure working with KDHX over the years.  Not only has it been a great way for us to reach out to an arts-focused group of people, but the station is such an invaluable asset to the St. Louis community.  We're proud to be a part of that.  Something we plan to continue for many years to come!